El turismo en Colombia no para de brillar. Entre enero y octubre de 2024, más de 5,3 millones de visitantes internacionales no residentes llegaron al país, marcando un incremento del 9,4% en comparación con el mismo periodo de 2023, cuando se registraron 4,8 millones de turistas. Este auge reafirma a Colombia como un destino de preferencia global, según datos de ProColombia.
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Carmen Caballero, presidenta de ProColombia, destacó que estas cifras reflejan el éxito de la estrategia de promoción turística. “Colombia se consolida como un referente internacional gracias a su diversidad y a la narrativa de marca Colombia, el país de la belleza, que ha transformado la percepción global del país”, afirmó.
El liderazgo en el aumento de visitantes lo tienen los extranjeros no residentes, quienes representaron el 65,4% del total con 3.483.689 llegadas, un crecimiento del 11,1% respecto al año anterior. Además, los colombianos que residen en el exterior sumaron 1.429.410 visitas, con un alza del 10,2%.
El turismo internacional aumentó 9,4%.
— Presidencia Colombia 🇨🇴 (@infopresidencia) November 26, 2024
Entre enero y octubre de 2024, el #PaísDeLaBelleza recibió 5.325.486 visitantes internacionales, 9,4% más en comparación con el mismo periodo del año anterior.
Colombia es un destino que sigue conquistando al mundo. pic.twitter.com/uIzsuHyxLP
Otros segmentos destacados incluyen a los cruceristas, que aportaron el 4,3% del total, y los visitantes provenientes de Venezuela, que representaron el 3,4%.
El gasto turístico también dio señales de dinamismo. Durante el primer semestre de 2024, los visitantes internacionales generaron ingresos superiores a 1.000 millones de dólares, concentrados principalmente en actividades turísticas. Estados Unidos, México y Ecuador encabezaron la lista de países que más contribuyeron a estos ingresos.
Ciudades como Bogotá, Medellín y Cartagena lideraron en consumo, con un gasto promedio por tarjeta de crédito que alcanzó los USD 123,4, USD 105,4 y USD 122,9, respectivamente.
🌏🛩️Según la entidad, entre enero y octubre de 2024 entraron a Colombia 5.325.486 visitantes no residentes, mientras que en el mismo periodo de 2023 llegaron 4.866.802 turistas.
— RTVC Noticias (@RTVCnoticias) November 27, 2024
🔴Conoce más sobre las cifras aquí:👉 https://t.co/COb3oDX40D pic.twitter.com/Oz1vJgGQq2
La tendencia positiva se extiende a las reservas aéreas. De noviembre de 2024 a abril de 2025, Colombia se posiciona como el segundo país con más reservas en América Latina, con más de 610 mil reservas, un aumento del 12% frente al mismo periodo del año anterior.
Estados Unidos y España encabezan los mercados emisores, mientras destinos emergentes como San Andrés, Santa Marta, Bucaramanga y Pasto ganan protagonismo. Este último, impulsado por eventos como el Carnaval de Negros y Blancos, registró un impresionante crecimiento del 800% en reservas.
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