Matt O’Keefe el mejor amigo del atleta #1 de CrossFit en el mundo

El actual presidente de Loud And Live Sports ha estado desde los incios de Mat Fraser en el mundo del CrossFit, hasta el punto que es su manager y mejor amigo.

El actual presidente de Loud And Live Sports ha estado desde los incios de Mat Fraser en el mundo del CrossFit, hasta el punto que es su manager y mejor amigo.

La historia de como se volvió el representante del múltiple campeón es emocionante, por que los dos fueron creciendo de la mano en el mundo del fitness, hace unos años O’Keefe contó la historia en el Podcast Two Brain Bussines:

» Sí, ya sabes, Red Line (la primera marca que patrocino a Fraser) me presentó a Mat.

Trabajé con un amigo muy cercano de Mat, quien entrenó con él en el programa nacional de levantamiento en el Centro de Entrenamiento Olímpico. Y ya sabes, fui a ver a Mat competir un fin de semana y allí lo conocí.

Yo estaba comenzando un negocio y quería patrocinar a uno o algunos atletas. Realmente no tenía mucho que hacer en ese momento, así que le pregunté si quería ser patrocinado por Red Line. Entonces, cuando conocí a Mat, realmente el comienzo fue, ya sabes, en el lado del patrocinio y rápidamente floreció en más, estaba recibiendo mucha atención de las marcas.

Sabes, siempre me atrajo el lado de la gestión y el marketing de los deportes y le pregunté si podía ayudarlo un poco y, como que, ya sabes, casi lo cuidaba, y eso rápidamente se trasladó a él pero estaba muy ocupado.

Y lo insté a que pensara en un agente y me pidió que lo hiciera. Y así es como empecé como agente, el espacio de gestión era, ya sabes, él realmente… tenía la confianza en mí desde el nivel personal, no necesariamente quería contratar a alguien que fuera formal en ese lado de las cosas. Y, de modo que eso comenzó nuestra relación como agente / gerente y eso floreció a partir de ahí. Sabes, mucha gente le preguntó quién estaba haciendo eso por él y rápidamente logramos, entre 15 y 20 atletas en los próximos dos años.»

Por medio de su marca Red Line comenzó a patrocinar distintos atletas del mundo CrossFit en los regionales rumbo a CrossFit Games, donde les daba varias prendas para impulsar su marca.

Rápidamente el crecimiento de O’Keefe llegó a los eventos más importantes, comenzando por Wodapalooza en Miami para luego ser el presidente de Loud And Live Sports y así trabajar en pro de los eventos más importantes en términos de espectáculo relacionados con CrossFit.

La mano derecha de Mat, también trabaja con la campeona Tia Clair – Toomey, Justin Medeiros y Brent Fikowski solo por nombrar algunos nombres de la elite mundial.

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